The trade show was one of the most important trade shows of the year, the one where it is possible to get the most prospective clients and new customers. We wanted to make a really great impression, and so we ordered a huge range of modular displays in order to make a real splash, particularly at the front of the trade show booth, which is the part that most people see as they walk by. It was an expensive investment, but I think we got it back many times over, because the number of customers that we got will keep us busy for the next six months at least, and the amount of business that those customers will bring in will add many dollars to our bottom line.