Their are many different scenarios where by you will need an online copywriter. When you want to build a page that you will later sell after monetizing it and generating traffic to it you may not want to actually have to write the content. You may have a great idea for content but want to hire a highly competent writer like Phil to punch out a magnificent website on a topic you choose. You want to know that this writer can really woo your visitors and bring in the back link traffic because of its great content. This is when you would hire an online copywriter.