Many people often don’t understand the need for an entire Product Development Process for something as simple as toothpaste. However, there is a reason why adhering to protocol helps. Through the development process, the consumer obtains a refined product which is optimized in every aspect to appeal to the consumer’s better interests. A standardized process allows for lesser errors in production and increases the reliability of your merchandise. As opposed to this, companies which let their developers run amok tend to release goods of inferior quality or fail to produce anything due to a lack of coordination. To ensure high quality goods, following a rigid, standardized protocol is necessary.