Word of mouth can be a good thing or a bad thing depending. When I found out that almost all of my friends were getting their mobile phones from a charity site run by Mobiles.co.uk I knew there must be something to this web retailer. When I looked at their website I felt like a kid in a candy store with all of my dream phones all listed and prices really well in one place. On their site I was able to see all of the features of the phones that I was interested in and that made it really easy for me to make an educated decision.