Shopping for a service over the internet isn’t always easy.  Sure if you know exactly what you want, and it is a tangible product, then its just a matter of comparing prices.  My quandry came during a recent decision to switch over to Direct TV.  While I knew what product I wanted, it wasn’t really easy to decide on a company to buy through.  Why? Because there are several affiliate companies that offer Direct TV deals.  So I had to consider purchasing directly from the company, and several other authorized dealers.  What I found thought, is that these dealers offered incentives that Direct TV didn’t.  That made the decision an easy one.