Studies show that monetary incentives do not motivate as well as non-monetary incentives and monetary rewards have less lasting value. It has been found that it would take double the money to make a reward as worthwhile as any other incentive reward . 66% of executives believe that incentive travel awards programs are more memorable than those using money; and 60% of executives believe that creating an incentive program is easier with travel and merchandise incentives rather than monetary incentives. Travel rewards work best when companies want to set apart the incentive program from monetary compensation so that the reward system does not become expected. There will be a greater impact on your employees if the recognition value for your awards are high. Not only can you offer travel incentives to your employees, but also to your top customers. For example, group travel can be arranged for the first 50 customers to buy a new product or the top 20 repeat customers.